Big news in the world of nails: Maxus Strengthener 2.0 hits the shop in just one week!!

And that's something to get excited about because choosing the best strengthener can literally make or break your nail game.

Whether you're a salon die-hard or a DIY queen, you know healthy, strong nails are the foundation for a lasting manicure. And let's face it, we can put our claws through a LOT in the name of beauty.

Maxus Nails was founded on the belief that beauty rituals should be about empowerment, self-confidence, and self-love. And self-love starts with self-care-- from the top of your head to the tips of your toes and fingernails!

Read on for industry-expert tips about how to restore nail health, and how to avoid further damage.

The Trouble with Most Strengtheners

Chances are you've tried one or two products that promise nails so hard they could cut diamonds.

You waltz the shelves for a few minutes before settling on a familiar brand, then tear it right out of the package as soon as you get home, and spend the next few days applying religiously.

But after a few days of feeling like you've just met your fairy godmother, you break a nail and snap out of the daydream-like Cinderella at midnight.

Even though you followed the directions to a 't', your nails are somehow back to being just as weak as before. What gives?

So you try again, and this time you get gutsy with one of those ultra-intimidating strengtheners. You know, the ones that come with a warning letting you know they'll burn if they come into contact with your skin (say what?).

And woah, not only does it burn, but after consistent use, you notice a whole new kind of breakage. Is it possible that your nails might be even more brittle than before you ever touched this stuff?

It's not your imagination: There are so-called strengtheners that can do serious damage to your nails, and worse.

That's why knowing the ingredients of what you're putting on your nails is so important (read: No safe, healthy treatment should burn on application!).

Maxus Puts Nail Health First

Beauty does not have to be a pain.

Sporting a glam mani is an amazing feeling, but we all hate when the enhancement comes off and our nails underneath are soft and sensitive to the touch.

That's why Maxus Founder, CEO and certified nail technician Dasha Minina set out to create a company whose products are nail treatments first.

From a nutrient-rich base coat that sets you up for success to pretty polishes that glide on smoothly and are a dream to remove, to the award-winning top coat that dries fast and makes that mani last and last-- all Maxus products are nail strengtheners first.

A health-first nail strengthener:

• Strengthens by reinforcing the protein bonds that make up your natural nail.
• Improves nail health from within by conditioning and nourishing the nailbed.
• Is 5, 7, 9 or 11-free, as in free from at least the top five toxic nail polish ingredients and carcinogens: toluene, DBP, formaldehyde, formaldehyde resin, and camphor.

Strengthener 2.0 is designed to be worn on its own OR underneath Maxus Nail colors, which are eleven-free, cruelty-free and good for your nails.

Did we mention they're also gorgeous?