Maxus Nails is honored to appear on the cover credits of Vogue Russia April 2017 issue featuring Grace Elizabeth on the cover.
8 Nail Polish Shades You Need to Master Your Spring Manicure
If you followed Fashion Week for nail trends, you know you probably can’t execute those artfully complex shapes and patterns you saw on the model’s nails. Your neighborhood manicurist is happy to oblige, but when you don’t want to pay an arm and a leg, a DYI mani in an eye-catching, spring-y hue will do just fine. Here are 8 nail polish shades you need to master your spring manicure.
This heavily pigmented true red from the Maxus Empowered collection is a gorgeous classic. To get the full effect of this polish, I recommend applying a thin coat of the Maxus Strengthening Base Coat, 1-2 coats of Inspired and one thin layer of Maxus Top Coat. This trio takes a little longer to dry than regular polishes, but it has an impressively long wear. Well worth the wait!
Date-Night Nail Art That Puts Classic Red Manicures To Shame
Believe it or not, your nails say a lot about you—and since they’re one of the first things people notice, your manicure should accurately represent who you are. We’ve teamed up with cruelty-free nail polish brand Maxus on five nail-art looks perfect for the most romantic day of the year. Click through for fun, creative ideas to play up your unique personality this Valentine’s Day—all of these are good enough to land you a second date. Sure, we love a classic red, but sometimes you need a little something to stand out from the crowd.
Trapped In A Box
If your go-to shade is a pale pink or subtle nude, try adding a graphic focal point to the center of each nail. As always, start with a base coat, then follow with two coats of Adored and let them dry completely. Use a striping brush and Inspired to draw a square in the center of every nail, then fill it in. Adhering with a drop of your base coat, carefully place a gold stud in the center of every square. Finish with a layer of topcoat.
To The Moon And Back
There's nothing sexier than a dark red polish that's almost black, and pairing it with a soft nude keeps it ladylike. After your base coat, apply two coats of Adored. Draw the half moon outline with Respected, and fill in the space above the moon to the tips of the nails. Allow the polish to dry completely (to avoid streaks) before sealing with a topcoat.
Three's A Crowd
If you love a classic red manicure but prefer to step it up from time to time, a simple-yet-impactful design along the cuticles is a fresh and easy update. After applying Admired Color Hybrid, use a dotting tool and Adored Color Hybrid to create three dots along the cuticle. Let your masterpiece dry completely before applying Maxus Topcoat.
Show Some Skin
Going au naturel takes on a new meaning when you adopt the negative space trend. Apply a thin base coat to create a smooth canvas, then use a striping brush and Inspired to draw an inverted triangle shape. Fill in the rest of the nail to the tip with the red polish, and adhere a gold bead to the center. Finish with a topcoat.
The ladylike French manicure has never looked so modern. Apply Strengthener as a base coat to keep nails looking and feeling healthy. Use a striping brush and use Respected to create a thin French tip on every nail. Apply a thin base coat and, before it dries, add three black beads on the center of every nail. Seal it all in with Maxus Topcoat.
This Valentine’s Manicure Is Sweeter Than a Hallmark Card
Considering that just about everything around the Valentine's Day season is decked out in hearts, maybe it's expected that nail art will follow suit. We teamed up with Maxus Nails founder Dasha Minina, who painted an understated design that is still super-festive without being a mirror image of a decked-out Russell Stover's box. Not into the spirit? Switch your color scheme and do a black heart on a white base to let the people know your true feelings for the holiday.
1. LAY DOWN THE COLOR
Start with a generous coat of the Maxus Strengthening Base Coat and allow it to dry. Follow with two even coats of your favorite nude hue—Minina used the beige-toned Adored lacquer.
2. PAINT ON THE HEARTS
Take your striping brush and dip it in a wine red color, like Respected. Paint on a tiny heart shape close to the bottom portion of your nail. "Start with a smaller heart so you can even out the sides and allow yourself room for corrections," Minina advises.
3. TWO OF HEARTS
Continue placing the hearts on the rest of your digits as you see fit. Your non-dominant hand may be tricky, so we advise placing two dots where you want the heart to begin, then connecting them by painting a small V shape just below the spots. Fill in slowly to avoid mistakes.
4. FINISHING TOUCHES
Once the design is in place, allow it to dry for a minute or two to avoid streaking the red lacquer onto the nude base. Finish with a layer of Maxus Top Coat.
One of life’s little luxuries is getting your nails done. In fact, I’m actively trying to get my nails done weekly (or, if we’re being honest, twice a month). There’s something quite relaxing about having someone else buff and polish your nails to perfection. Admittedly when that New York Times article (you know the one) came out, I swore off getting my nails done for six months. SIX months! I felt terrible. Rather than stop getting professional manicures, I decided it was time to do my research and, yes, pony up a bit.
Before the holidays I stopped by Van Court, a nail salon owned and operated by my friend Ruth Kallens. Ruth has created a space that’s healthier, not just for the clients but for the nail techs who work there as well. Gone are the UV lights and pedicure tanks (they can harbor bacteria). That heavy nail polish scent long associated with nail salons is practically untraceable since there’s an advanced air filtration system. The polishes are 5, 7 or 9 free and the creams and oils used are natural and when possible, organic. It’s a cozy space that allows you to escape the hustle and bustle of NYC.
It was there I had a chance to meet Dasha Minina, a woman so passionate about nail care and her brand Maxus Nails, it was hard not to fall for it. Started in 2015 with just three products, Maxus is about having an edited collection of nail polishes that actually work.
Her Essentials Collection include a strengthener, a base coat, and a top coat ($18, each). That’s it. That’s all you need. Literally, the essentials.
In 2016, she launched just four products in her Empower Collection. Rather than go heavy with the seasonal colors, it’s about a tight line of what you need. The four shades in the collection are classic colors everyone needs in their nail wardrobe: a beautiful nude-y pink, a classic red, a chic burgundy, and a vampy hue that’s perfect for winter. The polishes are formulated so that you can skip the base coat as it has a strengthener in the product.
Each color is non streaky and pretty opaque. They look like gel without the bad stuff and lasted me a full seven days before any signs of chipping. I’m excited to see what else Dasha has for the future!
Tough As Nails: The 10 Best Nail Polish-Treatment Hybrids
MAXUS EMPOWER NAIL POLISH
All the women who are independent, throw your hands (and well-manicured nails) up at me. With girl-powered shade names like Adored, Inspired, Admired, and Respected, Maxus's treatment lacquers promise to strengthen your nails and your capacity for self-love.
" When founder Dasha Minina attended school to became a licensed nail technician, it was important for her to understand the chemistry behind the formulation of nail products to make an impact on the industry with her knowledge. Dasha is all about educating her clients to teach them how to care properly for their nails for the best results. So in 2015, she launched Maxus Nails after meticulously formulating her three products in the line's Essential Collection.
That's right, she didn't launch a line that included nail colors, but instead began with three products that to her are the building blocks necessary for a professional-looking manicure. The three must-haves include a strengthener, a base coat, and a top coat. Each retails for $18 and serves a different purpose. All-star Strengthener boasts protein to help fortify nails, safflower oil to prevent brittleness, and myrrh to fend off fungus and inflammation. While Dasha says the Strengthener alone can act as a base coat, the line's Base Coat also has nail-enhancing properties such as silk amino acids, which help fortify the nail plate, and tea tree oil to aid with discoloration of the nail and bacteria. Even something as simple as a top coat isn't ordinary when it comes to Maxus. The brand's Top Coat finishes off a manicure with a high-gloss shine that rivals a gel manicure and prevents UV fading.
Fast-forward to 2016, and the nearly one-year-old brand is debuting nail polish. And because Dasha is all for top-notch formulations, these beautiful shades are more than just manicure-worthy colors. The protective nail-bonding strengthener formula is infused into each polish so that users can skip the base coat and also reap the benefits of stronger nails. The four shades also speak to the soul, as each one represents beauty and power—Adored, Inspired, Admired, and Respected make up the four colors Dasha chose for the debut of the nail polish range. Each of the shades is packed with so much pigment that one coat is all you need to see the immediate color payoff. If this is any indicator of what's to come from the brand, we can't wait to see what they do next. "
I recently road - tested Maxus Nail Polish, and I was beyond impressed. My nails looked fresh and chip-free for TWO whole weeks included swimming in chlorinated pools and salty oceans and doing countless rounds of post - grilling clean up (ahh,summer).
When this polish was formulated, color was added to a treatment base - not the other way around - which might explain why my nails are now longer and stronger than ever before. For now, there are only four colors, but they're exactly the colors you need. I recommend Adored - a nude that looks good on everyone.
“The term ‘gel manicure’ is often misunderstood,” says Dasha Minina, a certified nail technician and founder of strengthening nail care brand Maxus Nails. “There are two types of gel manicures: gel nails and gel polish. Gel nails are an artificial nail enhancement that can be applied over the natural nail and used to extend the nail to make it longer. Gel polish is a colored nail polish in a gel form that is cured under a UV or LED lamp. Gel polish cannot be used for nail extensions. Gel polish itself does not ruin nails. I would blame most of the nail damage due to improper removal, or carelessness.”
In order to reduce the amount of damage that can be done, Minina says she highly recommends removing gel polish at home before you visit a salon because you then have the luxury of giving it enough time to come off of your nail so that scraping doesn’t become necessary. “It’s the scraping of the polish that is still attached to the nail that is ruining the nail plate,” she says. “The natural nail plate is roughly 100 dense packed cell layers, and each time you scrape the nail plate with a metal object (or try to peel the gel polish!) you are removing nail layers, leaving the natural nail plate thinner, weaker and more susceptible to breakage.”
The best thing you can do to remove a gel manicure is purchase pure acetone in a beauty salon shop and soak nails in the liquid until the polish can be removed without a great deal of effort, Minina says. If you must, a wood stick can be used to gentle guide some polish off the nail, but Minina suggests applying oil or moisturizer to the nails and skin surrounding the nails in order to keep the area hydrated.
Carla Cugino on the cover of Sharp Magazine June 2016 issue wearing Maxus Base and Top Coat.
Jessica Biel on the cover of May 2016 issue of C Magazine wearing Maxus.
We are honored that Maxus Nails Strengthener has won the prestigious BEST OF BEAUTY AWARD via Cosmopolitan magazine.
"Strengthener: A fave among celebs and manicurists for its rock-hard results—just paint on a thin coat of this biotin-rich strengthener every other day for a week. Maxus Nails Strengthener, $20, maxusnails.com"
We learn a lot from our mothers and grandmothers, spanning all sorts of life issues and topics — from relationship wisdom to family recipes passed down from generation to generation. When it comes to beauty and hair, things were a lot less complicated 50 years ago. (For better or worse, bubble nails andglitter roots weren't even an option.)
Yet, these women seemed to always look flawless. What are their secrets? In honor of Mother's Day, we asked some modern beauty experts to share what they learned from their favorite experts — their moms and grandmas!
"Growing up my mother has always told me that lack of sleep shows in your face via puffy eyes and wrinkles. So I always made sure to go to bed early and get at least 7-8 hours. And now, I am always told that I look younger than I am and I attribute it 100 percent to her advice! I am always refreshed, rested and ready to take on the day!"
- Dasha Minina, founder of Maxus Nails
Charlize Theron wearing Maxus Base + Top Coat on the cover of British GQ May 2016
Piaget Ambassador, Jessica Chastain, presents the new iconic #LimelightGala on Milanese Gold Bracelet while sporting a Maxus Manicure.
Dakota Johnson wore Maxus Base Coat and Top Coat while accepting the 2016 People's Choice Award for Favorite Dramatic Actress for her role in "Fifty Shades of Gray"
Fun nail art designs have really come into their own recently. Celebs are always flashing some fancy new look. Plus let's face it they are the perfect accessory for all the holiday parties that you will be attending between now and the new year. There are many complicated looks out there but nothing says fun, fresh and feminine quite like polka dots. Though the idea of doing this yourself might seem intimidating nail designer and owner Hiroko Fujikawa of the Mars the Salon in West Hollywood has put together a quick how-to that will make you the belle of the ball at any event this season.
1) First file nails into a "V" shape. Then wash and dry hands. 2) Then apply a clear base coat such as Maxus, which is strengthening as well. 3) Now draw a "V" curved line on the tip with black nail polish such as Wet n Wild inBlack Creme. 4) Apply a gold glitter nail polish like Rock at the Top by Essie on the bottom of the thumb. 5) Now draw a "V' curved line on the tip of the index finger using Wild White Ways by Essence. 6) Between the white lines draw a "V" and fill with the gold glitter nail polish between the white and black lines. 7) Draw a "V" curved line on the tip of the middle finger, and draw polka Dots between the lines. 8) Draw a "V" curved line on the ring finger with a black nail polish and draw a reverse "V" line between the black lines with the white nail polish 9) Apply a gold glitter nail polish between the white lines. 10) Draw curved "V" lines on the tip of pinky finger. 11) Draw a "V" line with a gold glitter nail polish on the bottom of the pinky finger.
Cindy Crawford wears Maxus Strengthening Base Coat and Top Coat for her Cover Shoot with Vanity Fair UK.
Anne Hathaway Attends the 15th Annual AFI Awards at the Four Seasons Hotel Los Angeles on January 9, 2015, wearing Maxus Nails Strengthening Base Coat and Top Coat for enhanced application and a longer lasting manicure.
Nina Agdal wearing Maxus Nails Base and Top Coat at the Entourage Premiere.
Sarah Hyland wearing Maxus Nails Strengthener at the 2015 Teen Choice Awards.
Sarah Hyland wearing Maxus Nails Strengthener at the 2015 Primetime Emmy Awards.
Rachel McAdams wears Maxus Base and Top Coat on The Tonight Show Starring Jimmy Fallon.
Freida Pinto wearing Maxus Strengthener at the Blunt Force Trauma Premiere
Hilary Swank arrives at The Academy of Motion Pictures, Arts & Science Governors Awards Event
Hilary Swank arrives at the 18th Annual Hollywood Film Awards
Gwyneth Paltrow attends the #TFLA fashion show wearing Maxus Strengthener and Top Coat for added shine.
Gwyneth Paltrowattends The Broad Museum Black Tie Inaugural Dinner wearing Maxus Base Coat and Top Coat.
Gwyneth Paltrowattends the 2015 InStyle Awards wearing Maxus Base Coat and Top Coat.
Angelina Jolie wears Maxus Strengthener while meeting Pope Francis.
Angelina Jolie wears Maxus Top Coat at the 'By The Sea' Press Conference.
Angelina Jolie and Brad Pitt attend the AFI FEST 2015 Presented by Audi Opening Night Gala Premiere of Universal Pictures 'By The Sea' wearing Maxus Strengtheneing Base Coat and Top Coat.
Angelina Jolie wears Chanel in "Base Lissante" paired with Maxus Top Coat to the Kung Fu Panda 2 Movie Premiere.
Olivia Munn at the Vanity Fair Oscar Party
Olivia Munn attends the 2015 Journalism Awards Gala wearing Maxus Base Coat and Top Coat.
Olivia Munn won Spike TV's Lip Sync Battle performing Nelly and Kelly Rowland's classic, 'Dilemma' while sporting a Maxus Manicure.
Olivia Munn hosts the 2016 Scientific & Technical Awards wearing an Altuzzara polka-dot gown and of course a Maxus Manicure.
Julia Louis Dreyfus at the Critics Choice Television Awards. Celebrity manicurist Emi Kudo used Maxus Base and Top Coat for added manicure protection and extra shine.
Julia Louis-Dreyfus wore Maxus Base Coat and Top Coat while accepting the 2015 Primetime Emmy Award for outstanding Lead Actress in a Comedy Series.